Gen.G

Gen.G

Global sports company PUMA has once again teamed up with leading esports organization Gen.G for the latest drop of their lifestyle collection.

This collection features a mix of footwear, apparel and accessories, available in Gen.G’s signature colors black, white and gold, mixed with bold PUMA designs. Gen.G is the leading esports organization connecting the USA and Asia. Ranked #6 in the 2020 Forbes list of the world’s most valuable esports companies, Gen.G is the only major organization that owns and operates top teams in the world’s leading esports markets: in China, South Korea and the United States.

Gen.G’s mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition.

The company has become a commercial and thought leader, building a global, inclusive and cross-cultural future for sports entertainment.

The collection showcases ‘perfect imperfection’ and a gentle retro design, with a tone slightly changed from the previous drop, focused more on oversized typography, as well as red, white and blue color pops as a nod to the Korean flag.

The graphics show up on a concise set of tees, hoodies and a long sleeve polo that include rugby inspired cutlines, an oversized shadow hood for gaming headphones and hidden phone pockets. All styles were created for gamers and independent trendsetters, inspired by streetwear.